Articles
Notes on animation
Ideas, guides and behind-the-scenes from the Supreme Animation studio.
Sora is gone: what the 2026 AI video shake-up means for brand videos
OpenAI shut down Sora and Google moved its Gemini API video work away from the Veo 3.1 preview. Here is what that churn means for brands planning animated and AI-assisted video.
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YouTube's 2026 AI labels: what animators and brand channels need to disclose
YouTube moved its AI labels to a more visible spot and began detecting realistic AI automatically. Here is how the rules apply to animated content, explainers and brand videos.
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Blender 5.2 LTS and 5.3: what's new for animation teams in 2026
Blender 5.2 LTS brought node-based cloth and hair physics, audio-driven Geometry Nodes and long-term support to July 2028. Blender 5.3, listed as expected in November 2026, plans new animation tools.
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India's AVGC-XR push in 2026: IICT, school creator labs and what it means for brands
The Union Budget 2026-27 set aside ₹250 crore for AVGC Content Creator Labs, IICT Mumbai is expanding its courses, and Netflix has partnered with IICT. A plain summary for brands and creators.
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How to plan a 60-second explainer video: script length, scenes and timing
A practical, step-by-step way to plan a one-minute animated explainer, from the single message to word count, scene list and the review stages that save money.
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How to turn 3D animation and rendering into real business results
3D animation and product renders only pay off when they are planned around a business goal. A practical guide to choosing the goal, the format and the numbers you will track.
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10 innovative approaches to improve your 3D architectural visualisation
From real-time engines and VR reviews to Gaussian splatting and BIM-linked renders, here are ten approaches that make architectural visualisation clearer, faster and more convincing.
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10 things to know before you meet a 3D printing company
Going to a 3D printing service with a model and a deadline? These ten points cover processes, materials, file formats and quoting so the first meeting is productive.
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10 techniques to improve your augmented reality and virtual reality experiences
Good AR and VR feel effortless. These ten techniques cover comfort, performance, scale, lighting, interaction and testing so your experience works for real users.
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7 steps to bring your brand story to life with 3D animation
A brand animation works when the story is clear before the first frame is rendered. Follow these seven steps from message to final delivery.
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How to choose the right character rig for your animation project
Rigging is the hidden skeleton that makes a 3D character move. Here is how to choose between auto-rigs, custom rigs, facial setups and mocap-ready rigs for your project.
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A brief overview of 3D modelling and animation
New to 3D? This overview explains the full pipeline, from modelling and texturing to rigging, animation, lighting and rendering, in plain language.
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Does artificial intelligence help animation? An honest look in 2026
AI can speed up many animation tasks, from rough ideas to clean-up, but it also brings risks around consistency, rights and platform rules. Here is where it helps and where it does not.
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12 practical tips for better 3D modelling
Twelve tips that make 3D models cleaner, easier to animate and faster to render, whether you are a beginner or briefing a studio.
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2D vs 3D animation: what's the difference, and which should you choose?
2D and 3D animation each have strengths. Compare how they are made, how they look, typical costs and timelines, and which suits explainers, products, kids content and ads.
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The benefits of an animated logo for your business, and how to do it well
A short logo animation can make a brand feel more alive in videos, apps and social posts. Here is what it is good for, how long it should be and the mistakes to avoid.
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How to use augmented reality in your marketing strategy
Augmented reality lets customers place products in their own space, try things on and explore packaging. A practical guide to AR formats, use cases, costs and measurement.
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Why explainer videos are important, and how to make one that works
Explainer videos help people understand a product or idea quickly. Here is why they matter, what current survey data says, and a step-by-step plan for a video that works.
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The benefits of 3D product rendering and visualisation
3D product renders can replace or extend photo shoots, show products before they are manufactured and feed interactive 3D and AR. Here are the benefits and what to prepare.
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3D game art explained: from concept to in-engine asset
What 3D game artists actually do, and how a game asset goes from concept sketch to a model running in Unity or Unreal, with the budgets and checks that matter.
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